Lavender Premium Incense Sticks

The fragrance that pulls non-devotional buyers into the incense aisle — and keeps them coming back. Lavender is the single most effective crossover SKU in any incense range. It sells to the traditional pooja customer who wants variety, and it sells to the wellness buyer who would never pick up a sandalwood stick — yoga practitioners, meditation groups, spa-at-home enthusiasts, and younger consumers building a self-care routine. For importers, that means one SKU serving two aisles: devotional AND home fragrance. The fragrance is a clean French lavender profile — floral, herbaceous, calming — without the sharp synthetic edge that plagues cheap lavender sticks. Each stick burns 60+ minutes with a gentle, room-filling aroma that doesn’t overpower. The masala-process formulation keeps the fragrance consistent throughout the burn, and the low-smoke output makes it suitable for smaller rooms and apartments where heavy smoke is unwelcome. Two pack sizes serve different channels. The 50g intro pack (30+ sticks) works for trial, gifting, and convenience retail — low commitment, easy impulse buy. The 250g value pack (200+ sticks) is the volume play: it targets committed daily users and delivers the highest basket value of any single incense SKU in the range. Position the 250g at eye level and the 50g at checkout. Lavender’s wellness positioning opens doors that devotional-only fragrances cannot. Yoga studios buy in bulk. Ayurvedic and wellness retailers stock it alongside essential oils. Subscription box curators include it. For the B2B buyer building a diversified incense portfolio, lavender is the SKU that proves your range extends beyond temple supply — and that proof brings in accounts you wouldn’t otherwise reach. The packaging is clean and contemporary with a soft purple-floral design that communicates wellness without abandoning the quality cues of the Chaitanya Global range. Retail-ready with barcode and MRP for Indian market; export labelling available. Shelf life is 36 months from manufacture. Available for private label with custom packaging, minimum 1000 units.