Maira Masala Incense Sticks

The stick that tells a buyer your range is masala-grade — not commodity charcoal. Maira is the quality signal. When an importer opens a sample box of Maira, the first thing they notice is the weight of the stick — masala sticks are denser than charcoal-dipped ones because the fragrance is in the paste, not sprayed on the surface. The second thing they notice is the burn: no chemical flash at ignition, no synthetic top-note that vanishes after five minutes. What lights is what lingers. That difference is the entire pitch. The fragrance is a premium floral masala — complex, layered, and warm. Not a single-note profile like sandalwood or lavender, but a composed blend where multiple floral and spice elements reveal themselves as the stick burns. The opening is bright and floral; the mid-burn deepens with warm spice undertones; the room note after burnout is a soft, warm sweetness that sits in fabric for hours. Each stick burns 60+ minutes with consistent fragrance throw and minimal ash. The 200g box (120+ sticks) is the daily-use value pack. At this size, Maira is priced for households that burn two sticks a day — morning and evening pooja — and need the box to last. The generous pack also works for temple supply accounts where bulk daily consumption is the norm. For importers, Maira serves a strategic role: it is the SKU that demonstrates masala quality to a buyer considering your range. Lead with Maira in your sample kit. Once the buyer understands the difference between masala and charcoal-dipped, every other masala SKU in your range sells more easily. The quality halo effect is real — Maira lifts perception across the entire portfolio. Hand-rolled on bamboo cores using the traditional wet masala process. No charcoal dipping, no synthetic binders, no fragrance oils sprayed post-production. The masala base is mixed, aged, and rolled by hand — the same process that premium Bangalore agarbatti makers have used for generations. Shelf life is 36 months from manufacture. Available for private label with custom packaging, minimum 1000 units.