Swastik Flora Premium Incense Sticks

The trial pack that converts a first-time buyer into a range customer — and the gifting SKU that costs less than a greeting card. Swastik Flora exists to lower the barrier. At 50g with 30+ sticks, it is the smallest, most affordable entry point in the Chaitanya Global incense range. For the customer who has never bought Indian incense, or the one switching from a competitor, this is the risk-free first purchase. The price point is impulse-buy territory — low enough to sit at the checkout counter, next to the pan masala and the matchboxes, where it catches the customer who was not planning to buy incense today. The fragrance is a bright, auspicious floral blend — clean, uplifting, and universally inoffensive. It works for daily worship, home fragrance, and casual burning. Each stick burns 60+ minutes with gentle smoke and a pleasant room note. No polarising ingredients, no heavy base notes. This is incense for everyone, priced for anyone. The Swastik name and packaging position it specifically for auspicious occasions: housewarming (griha pravesh), new business opening, vehicle delivery, exam results — any moment where a customer wants to light an agarbatti to mark something good. That occasion-driven demand is incremental to daily worship — it adds purchases that the daily-use SKUs do not capture. For gifting, Swastik Flora is the go-to inclusion. It fits into gift hampers, festival boxes, and prasad distributions at a cost that does not strain the gift budget. Temple committees buy it in bulk for distribution. Event organisers include it in guest packs. The compact size and auspicious branding make it the default choice when incense needs to travel as a gift. For importers, Swastik Flora is the range-builder. New accounts that are hesitant to commit to a full range will trial with Swastik Flora first — low MOQ, low risk, fast sell-through. Once it moves, the conversation about Sandal, Oudh, and the 200g packs opens naturally. Shelf life is 36 months from manufacture. Available for private label with custom packaging, minimum 1000 units.