Jasmine is the floral every Indian household knows, and the one most often reduced to a sharp, soapy imitation on the incense shelf.
Our Jasmine is built around mogra, jasmine sambac: the dense, honeyed white flower strung into garlands and worn in the hair across South and West India. It is warmer and sweeter than the French jasmine of Western perfumery, which is why Indian customers can tell the difference at once. Made with natural ingredients, it is composed to stay soft and floral as it burns rather than turning sharp.
As a line, Jasmine has the widest audience in the collection. It suits the daily puja, the evening, and the customer who wants a fragrance for the home rather than for ritual. It is also the easiest of the four to gift, with a deep green and gold box that stands apart from the purples and browns of the range.
For retailers, Jasmine is the volume line of the Luxury Collection: the one most customers will try first.
The pack is the second half of the offer. At 1 cm thick, the box puts more packs on a shelf facing and more units in an export carton than a conventional incense box, and it ships flat in an e-commerce mailer. The gold-foil finish gives it gift-counter presence without a separate gift box.
Retail packs carry our MB Products brand. Private label with custom packaging on request. MOQ on request.
Specifications
Parameter
Value
Net Weight
50 g per box
Fragrance Family
Jasmine (mogra) — dense, honeyed white floral with a fresh green top
Packaging
Ultra-slim 1 cm box, gold-foil finish, barcode printed
Pack Sizes
50 g slim box (1 cm)
Mogra - jasmine sambac - is sweeter and more honeyed than the French jasmine grandiflorum of Western perfumery: dense, white and faintly indolic up close. It is the heart of the Bright White Floral family.
— From The Chaitanya Grantha, Vol 2: Fragrance Guide