The crossover line: the fragrance that takes the Luxury Collection out of the puja aisle and into wellness, gift and home retail.
Lavender is the most familiar calming note in Western fragrance, which gives this line an audience well beyond the Indian customer. Ours is built in the classical Fresh Green style: herbal lavender in the heart over a light woody base, made with natural ingredients and composed to stay clean rather than sweet.
It sits above our Lavender Premium line, which serves the high-volume value shelf. The luxury pack, with its illustrated purple box and gold foil, belongs in a different place: the gift table, the yoga-studio counter and the home-fragrance section of a department or lifestyle store.
For importers, Lavender is the line to lead with when pitching non-Indian retail. The fragrance needs no explanation, and the slim pack fits the presentation standards of wellness and lifestyle buyers.
The pack is the second half of the offer. At 1 cm thick, the box puts more packs on a shelf facing and more units in an export carton than a conventional incense box, and it ships flat in an e-commerce mailer. The gold-foil finish gives it gift-counter presence without a separate gift box.
Retail packs carry our MB Products brand. Private label with custom packaging on request. MOQ on request.
Specifications
Parameter
Value
Net Weight
50 g per box
Fragrance Family
Lavender — clean, herbal French lavender over a soft woody base
Packaging
Ultra-slim 1 cm box, gold-foil finish, barcode printed
Pack Sizes
50 g slim box (1 cm)
Lavender is the primary note in most modern Fresh Green compounds - French Provence lavender for premium work, English or Bulgarian for standard. The family carries the fragrance of a lavender field and a herb garden at sunrise.
— From The Chaitanya Grantha, Vol 2: Fragrance Guide