Chaitanya Global Research
The Global Diaspora Ritual Report
2026
How 35 million Indians worldwide maintain sacred ritual traditions — and what they need to do it better.
📄 42 Pages · Free PDF
35M
Indians living abroad
78%
perform rituals at home
61%
struggle to find samagri
What's Inside
- 01The diaspora ritual paradox — desire without infrastructure
- 02Country-by-country breakdown: USA, UK, UAE, Canada, Australia
- 03The samagri gap — what people struggle most to find abroad
- 04Generational shift — 2nd and 3rd generation diaspora ritual practices
- 05Digital ritual — QR guides, pandit apps, and virtual puja
- 06Festival calendar and peak ordering patterns
- 07What makes diaspora consumers trust a brand
- 08Practical recommendations — for practitioners and brands
"Moving to London, I thought I'd have to give up performing puja properly. The reality was that I couldn't find good samagri anywhere. This report validates what thousands of us live every day — and points toward what should exist."
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