Vahan Pooja Kit

Every new vehicle gets a tilak and a coconut — and this kit adds the dashboard sticker and air freshener that stay in the car. Vahan Pooja (vehicle blessing) is performed on every new vehicle purchase in India — cars, bikes, trucks, auto-rickshaws. The coconut is broken under the front wheel, kumkum tilak is applied to the bonnet, and a protective thread is tied to the mirror. The ritual is universal: from luxury SUVs to delivery vans. Ten items spanning the ceremony and the after-care: the puja items (kumkum, haldi, red chandan, akshat, dhoop, kapoor, coconut) cover the blessing ceremony. The Hanuman/Ganesh dashboard sticker and the lemongrass car hanging freshener remain in the vehicle as ongoing reminders of the brand. The black thread (nazar battu) provides evil-eye protection. The dashboard sticker and car freshener are the commercial insight: they stay in the vehicle for months, providing ongoing brand visibility that no other puja kit delivers. Demand tracks vehicle sales — new vehicle registrations create a 1:1 purchase occasion. Festivals (Navratri, Dhanteras, Diwali) see spikes in both vehicle purchases and Vahan Pooja. Available for private label with custom packaging. MOQ on request.